A registered distinctive name/logo to represent a product controlled by the trademark owner with legal protections.

 

"Our trademark for the XYZ widget is a nice circled W with the 'idget' after it."

 

"The process of securing a trademark can be a lengthy one."

 

"When we discovered another company using a logo and name similar to our registered trademark, we immediately contacted our attorney."

 

"We had to take action against one of our distributors for wrongful use of our trademark."