Marketing that focuses on a very specific niche within a larger market that has little to supply, thus being able to supply a higher demand with less if any competition.

 

"Niche Marketing requires considerable research effort to prosper."

 

"Our marketing niche is antique and collectible widgets."

 

"You can be very successful at niche marketing if you find the right product and the customers that go with it."

 

"Our niche marketing effort isn't doing as well as expected. We didn't figure out who the end customer was until some time after we launched our custom product."